01 · BRAND / LOGO

Logo

The POSX logo = Mark + Wordmark. The primary version is a two-tone lockup: purple mark, navy wordmark. The wordmark is fixed vector artwork — never retype it.

Approved Color Scenarios

On white · twoTone (preferred)

variant="twoTone"

On Navy 800 · white full

variant="full" + text-white

On Purple 600 · white full

variant="full" + text-white

On Sand 200 · mark

variant="mark" + text-navy-800

On black · white mark

variant="mark" + text-white

Payments · Rewards · Growth

Tagline Lockup

PAYMENTS · REWARDS · GROWTH — KV, covers, and closing pages only; never in body pages or product UI.

Clearspace & Minimum Sizes

Clearspace

≥ 25% of mark height on all sides; nothing enters this zone

Screen minimum

Full lockup ≥ 24px · mark only ≥ 20px

Print minimum

Full lockup ≥ 8mm · mark only ≥ 6mm

In code

Always <PosxLogo>; never copy SVG paths or re-implement inline

Wordmark Typeface Verdict

Shape comparison against 40+ candidate typefaces topped out at 92% similarity (below the 95% confirmation threshold): the wordmark matches no mainstream open-source font. It is managed as fixed vector artwork — never retyped, never substituted. Wordmark-style derivative type (co-brand lockups, sub-brands) uses Space Grotesk Bold.

Don'ts

✕Rotate, stretch, or distort the logo
✕Add shadows or gradients (the 3D-rendered KV version is a separate, non-substitute asset)
✕Swap the wordmark typeface / retype POSX in another font
✕Combine with other text into a "new logo"
✕Use color combinations outside the approved set
✕Place on low-contrast or busy backgrounds (add a scrim on photos)