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03 · EXPRESSIONS

Expressions

Six preset themes, hero and nav patterns, finance trust patterns, and co-branding rules — the ready-to-use application layer.

Six Theme Combos

Each = 1 primary + 1 secondary + 2 supporting. Marketing views may scale one secondary to 15%; never a second secondary in the same view.

Fintech Core

Default

Trading desks · data products · enterprise SaaS (default)

Growth Pulse

Marketing · promos · growth funnels

Premium Vault

Membership · VIP · flagship tiers

Analytics Deck

BI dashboards · reports · insights

Launch Aurora

Launches · AI products · tech key visuals

Enterprise Calm

Corporate site · whitepaper · IR

Hero Pattern

  • Backgrounds use approved gradients only (Brand Core default) + radial overlay for depth
  • Hero headlines may use exact pixel values (40/56/72px responsive, §3.3 exception)
  • Structure: eyebrow → H1 (highlight allowed) → lead → stats row → CTA group
  • aurora-shift 12s loop; must respect prefers-reduced-motion

Top Navigation Pattern

Left: mark + wordmark | center: nav (active = purple underline) | right: environment badge + primary CTA.

Finance Trust Patterns

Trust is a designed component, not a slogan (cf. Wise patterns). Composed from shadcn parts:

Trust Highlight

Funds safety

Merchant settlement funds are segregated with a licensed custodian, fully separate from operating funds.

Text Fact

$23.83T

US final consumption expenditure (2024)

Source: World Bank WDI · As of 2024

Money Display

$ 1,280,459.00

Money Display · the site-wide amount component

Nothing on this page constitutes investment advice, a promise of returns, legal, or tax advice. See each figure's source and as-of date.

Text Disclaimer · the legal-copy component (mandatory on every marketing footer)

Application Checklist

SurfaceKey rules
Website / landingEnterprise Calm or Fintech Core; hero pattern
WhitepaperEnterprise Calm; methodology cards (Source / As-of / Disclaimer) required
Web deck16:9 1920×1080; per-slide footer with version & classification; compliant v2.0 content
Product dashboardFintech Core; full data-viz rules; ≤2 series on mobile
SocialAvatars from the 5 approved colorways; AI imagery labeled & approved
EmailSingle column 600px; twoTone logo; system font fallbacks
PrintLogo ≥ 8mm; CMYK per conversion table (no plain black for large navy)

Co-branding

Rewards mark system (acceptance badges · placement standards) →

Partner

Standard dual-logo lockup

Rewards by POSX

The "Rewards by POSX" badge — merchant checkout surfaces only

  • Whoever leads goes first: partner-initiated comms → partner logo first; POSX channels → POSX first
  • 1px hairline divider between logos; gap = POSX mark height; clearspace rules apply
  • Partners use twoTone or white full only; recoloring is forbidden
  • No logos in domain names, social handles, company names, or merchandise

Pre-approved message variants (partners may use only these)

  • “Pay with stablecoins, earn POSX.”
  • “Earn POSX rewards here.”
  • “POSX is the cross-merchant consumption rewards network for the stablecoin payments era.”

Partners may not invent yield- or price-related phrasing. Full red lines on the Voice page.

Whitepaper & Deck Standards