03 · EXPRESSIONS / REWARDS MARKS

Rewards Mark System

Everything external around POSX Rewards: naming, the color decision, acceptance badges, and online/offline placement standards. Assets are vectorized and packaged for download.

Naming: two names, two contexts

Name	Nature	Used by	Where
POSX Rewards	Program name (product noun)	POSX first-party	Official site · app · marketing · press
Rewards by POSX	Acceptance badge (endorsement)	Merchants / partners	Checkout · storefront · partner sites

Think Visa Direct (product) vs "Powered by Stripe" (acceptance badge). On someone else's surface, it is always Rewards by POSX.

The color decision: purple says who, gold says how much

Identity layer · brand colors

Acceptance badges are trust marks (like card-network marks at checkout). Recognition first: always brand purple/navy/white, never recolored.

Value layer · gold

Reward amounts, tiers, milestones, and earn-rate chips use POSX Gold — gold expresses the value moment, matching the existing Gold = high-value/VIP rule.

✕Gold is never the default acceptance-badge color (Premium merchant tier excepted)
✕Gold never covers large areas (cheapens + clashes with Warning amber)
✕Gold never signals errors/warnings; never shares a view with Warning
✕Physical gold-foil finishing is Premium-tier only

Acceptance Badges · 5 Colorways

All text fully vectorized (true wordmark + Space Grotesk outlines); SVGs are self-contained. Minimums: 24px digital / 12mm print.

Light · default

Navy · dark surfaces

Purple · brand-forward

Mono · single-color print

Premium · top merchant tier only

Program Lockup · POSX Rewards

First-party only. True wordmark artwork + Space Grotesk "Rewards". The gold descriptor version is reserved for VIP / Premium materials.

posx-rewards-lockup.svg

posx-rewards-lockup-gold.svg · VIP/Premium

Online Placement Standards

Blue Bottle Coffee$86.20

Confirm payment $86.20

Checkout — badge 28–32px tall, never taller than the pay button

Earn 3% in POSX

Reward received

Blue Bottle Coffee · $12.50 spent

+0.38 POSX

Merchant listing earn rate — value-layer gold chip

In-app reward moment — the amount itself goes gold (value layer)

VisaMCUSDC

Merchant site footer — inline with other payment marks (24–28px)

Merchant checkout	Light badge · 28–32px · ≥8px from the pay button
Merchant site footer	Light / Navy badge · 24–28px · inline with payment marks
POSX site / app	POSX Rewards lockup; first-party never uses the acceptance badge
Partner social	Light / Navy badge + pre-approved phrases
Email	Light badge PNG (24px@1x + 2x)

Offline Placement Standards

Door decal — 80×80mm standard, eye level 1.4–1.6m

BLUE BOTTLE

2026-06-10 14:32 · #08821

Latte (Oat)$6.50

Croissant$6.00

Total$12.50

POSX Rewards+0.38

Receipt — mono badge for thermal print + reward line

Storefront glass	Decal 80mm standard · 60mm min · handle side
POS terminal screen	Navy badge · idle screen footer · ≥32px
Counter card	A6 landscape · Light badge ≥14mm + QR
Receipt	Mono badge · reward line POSX Rewards +0.38
Staff badge/apron	Mark only (purple/white); the pill never goes on apparel
Premium materials	Premium badge / gold foil · Premium tier only

Offline Materials Library

Print-ready vector masters (all text outlined). Specs are production baselines; scale proportionally, never below minimums.

Counter card

A6 landscape 148×105mm · 300g matte · QR + gold earn chip

counter-card-a6.svg

Shelf talker

180×40mm · the standard badge + gold-chip pairing

shelf-talker.svg

Window banner

600×80mm baseline · dark ground, white lockup · inside glass

window-banner.svg

Round window decal

90mm (min 70mm) · light alternative to the door decal

round-decal.svg

POS idle screen

480×800 portrait · Brand Core gradient + gold value moment

pos-idle-screen.svg

Staff pin

76mm round · mark only (the pill never goes on apparel)

staff-pin.svg

Premium member card

85.6×54mm · gold-foil master · Premium tier only

premium-member-card.svg

Gold Application Standards

Gold has one job: the value moment. Mnemonic: 700 on light, 300 on dark, 500 draws but never writes.

50 tint

100

300 dark-text

500 shapes-only

700 light-text

Pairing	Contrast	Verdict
gold-700 #876418 / white	5.4 : 1	✅ AA — the only gold for text on light
gold-500 #D4A43A / white	2.3 : 1	❌ never body text; shapes/strokes/big figures only
gold-500 / navy-900	7.4 : 1	✅ AA/AAA
gold-300 #E7C258 / navy-900	9.9 : 1	✅ AAA — preferred gold text on dark

WHITELIST

Reward amounts (+0.38 POSX)
Earn-rate chips (gold-50 ground + gold-700 text)
Tiers: VIP / Premium badges, member cards, medals
Milestones & achievements (year-in-review, anniversaries)
The Gilded gradient (purple-600 → gold-500, approved gradient #3)
Physical gold-foil finishing (Premium tier only)

DON'T

No large gold backgrounds (tints cap at gold-50)
Never signals errors/warnings; never beside Warning amber
No gold-500 body text on light (2.3:1 fails)
Not the default acceptance-badge color (Premium excepted)
No improvised gold gradients (Gilded only); no gold shadows/glows
No gold logos on screens; interactive elements stay brand purple

Foil Privilege Clause

Foil privilege clause: on physical foil materials the mark may render as solid gold (the only exception to the no-recolor rule), physical finishes only — gold logos are permanently forbidden on screens. CMYK print gold 5/28/91/8; foil matched physically around Pantone 871C.

Universal Don'ts

✕Never combine with other text into new lockups; clearspace ≥ 25% of badge height
✕One acceptance badge per surface
✕No rotation, stretching, recoloring, or shadows
✕Reward copy near the badge uses pre-approved phrases only; no yield/price implications

Download the Rewards Marks Kit (21 SVGs incl. Korean set + usage rules)

posx-rewards-kit.zip · 213 KB